About Us

The principals of Bullet Proof, Charlene Norman & Jim Murray, are both veterans of the GTA business community. Both Charlene & Jim have proven track records of success in business development, business analytics, marketing and communications. Working together, with as needed assistance from an excellent network of local secondary suppliers, they can be a valuable go-to resource for your business.

Charlene Norman

Charlene is a former business executive & analyst with extensive experience across a wide range of international, public and private business.

She has led the acquisition of 60 companies & the disposition of 10. She has changed the culture of 5 companies, saved 20, and has even taken one through the bankruptcy process, providing her with a 360˚ business view.

Charlene has a gift for spotting profit opportunities for business in any number of ways. And her experience & reputation in the GTA business community provides ample proof.

Charlene is also actively involved in supporting the small business community as an author, speaker, course manager & mentor.

She has recently released a book and online course entitled “Bullet Proof Your Business Now”, with the objective of helping small businesses help themselves.

Jim Murray

Jim is a former Toronto ad agency writer and creative director turned marketing & communications analyst and consultant.

Jim has a thorough working knowledge of communication strategy development and the ability to execute in all on & off-line media as a writer, art director & producer.

With more than 20 years in the agency world and another two decades as an independent, working with a great many entrepreneurial and corporate businesses, Jim has developed a complete view of marketing & communications in both the consumer and business to business sectors.

Jim’s experience is as wide as it is deep, and though his blogging on beBee.com where he is a brand ambassador and in Business Link Niagara, where he is a contributing writer, he shares a great many of the communications insights he has developed over the years.