Are you a good leader? In The Unvarnished Truth About Leadership Part 1, I gave you the backstory of how I became qualified to talk about leadership with some authority. In this post, I outline what I feel are the necessary elements of good leadership. Bear in mind, these elements or personal beliefs, are in fact, …
The Unvarnished Truth About Leadership (Part 1)
Leadership. There seems to be a lot of ink being spilled about what makes a good boss. Or what makes a good leader. Or what kind of person is the best kind to work for. I am usually amused by the articles because they are often written by frustrated or wronged employees, wise professionals with …
The Keys To Surviving & Thriving In The Next Decade
Change your thinking. When you build your business around the firm belief you can help your clients change your thinking for the better, it just stands to reason you should explain yourself doesn’t it? This post outlines what I believe and why in today’s world, the ability to change your thinking to adapt to all …
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A Consistent Voice Is Critical To Reflecting A Consistent Brand
A consistent voice. THAT is one of the most effective ways to be sure your company’s message is getting through. A consistent voice is the most powerful way to speak to your prospects about your brand. From the content on your web site and blogs to the copy in your trade ads, sales letters …
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Putting Digital Advertising Into Perspective
Every Sunday morning with very few exceptions I get an email from Bob Hoffman, one of the world’s foremost contrarians and he tells me what he has found out about the digital marketing industry that week. It’s never good news and believe me when I tell you that Bob would be the first one to …
“Without A Solid Strategy You Ain’t Going Anywhere” (Jerry Goodis)
One of the key lessons many companies are learning about marketing in today’s world has to do with the simple fact that good communication always starts with a solid communications strategy. And the first step in this process is understanding is that every product or service category will have an approach to their customers and …
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How to Beat Back Your Fear
One of the things I do is help people overcome their fears and get on with their lives. Fear is incessant; it makes us lazy and robs us of so much. EXCEPT, I can’t use negative words; I use phrases like, I can help you have the life you always wanted, surpass all your dreams, …
Growing A Small Business Is Really No Different Than Growing A Large One
Back in the day, I had a client who fired me. I’ve probably had a few, but this one sticks in my mind because of the reason he explained to me for his decision. He said that the stuff we were doing for him was making him uncomfortable because it was making him too successful. …
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Your BRAIN Is Your Best Goal Achieving Tool
Recently, a client rejected all my partner’s beautiful story ideas and my money making business ideas and instead opted to go with boring, small, and trivial. The reason: her fear. I am not annoyed that she rejected our ideas. I am annoyed because she is seventy-two years old and still afraid. Afraid of the (proven) …
How To Choose Your Best Advisor
One of the most frequent questions we get here at Bullet Proof Consulting is about choosing a good business advisor or coach. Some days, it seems like an entire university has sprung up and is happily pumping out coaches and consultants. Online and offline. Churning out experts and gurus on, well, everything. (NOTHING is more …