Effective Selling Part 1: Three Key Things You Need To Know

This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, …

Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?

Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …

Effective Selling Part 3: Who do You Want to Sell To?

On the surface, this looks like a really obvious sales related question, doesn’t it? One that everybody has an answer to. Surprisingly, that is NOT the case with a great many companies…More than you might imagine, and especially with startups and almost all companies transitioning up from one growth tier to the next. We know …

6 Things To Look For In The Business Consultants You Hire

The majority of Professional Business Consultants (PBCs for short), tend to be ‘behind the scenes’ people. The good ones learn very quickly that their main raison d’être is to serve the companies they work for by providing objective insight and workable solutions that will help companies get better at what they do, and how they …