Reputation Management

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An Alternative To Waiting For A Regime Change In America

A simple fact of life in America is that a great many of that government’s actions have done pitifully little to improve the fortunes of many entrepreneurial businesses in the US. The government boasts of record low unemployment, but the fact is that most of these are minimum wage jobs and only contribute marginally to …

Effective Selling Part 1: Three Key Things You Need To Know

This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, …

Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?

Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …

Effective Selling Part 3: Who do You Want to Sell To?

On the surface, this looks like a really obvious sales related question, doesn’t it? One that everybody has an answer to. Surprisingly, that is NOT the case with a great many companies…More than you might imagine, and especially with startups and almost all companies transitioning up from one growth tier to the next. We know …