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Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
Client testimonials have always been important in consumer advertising, and they tend to be used in very interesting ways. In my ad agency career, (the 70s & 80s), working for companies like Procter and Gamble, and Hunt Wesson and Mars, we made use of them quite a bit and achieved very strong results with them. …
Read more “The Critical Importance Of Testimonials In B To B Branding”
My 19-year stint in the ad agency business was not without its share of sabbaticals. I worked for seven different agencies during that period. Sometimes I would change jobs within a few months. Other times it would take longer. Doug Fisher: Crazy Like A Fox Doug Fisher is a photographer. He is half native Canadian. …
Football is a sport that a lot of people (including Charlene) view as an almost primitive game. They criticize it for how it is so testosterone filled, too easy to get hurt, and can cause damage to the brain. In high school, I was a football jock for a while until I got creamed by …
For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of …
My partner and I have been engaged in a protracted pissing contest over some of the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check our bio pictures to determine just how …
I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came …
Lately, we have been working with a client and chatting with a few prospects and the whole topic of planning your marketing efforts has been, well, a very hot button, to say the least. Then each of us received a really cool infographic about a new product that has recently launched and that caused a lightbulb …
Read more “How to Realistically Plan Your Upcoming Marketing Efforts”
One of the things that happens, simply by virtue of spending your entire adult life in the communications industry, is you learn a hell of a lot about the mechanics of communication and the psychology of having the communications you create reach people effectively. Along with all this good learning comes a simple fact that …
This post served as one of our handy bi-weekly newsletters, which are filled with as much insight and good business advice as we can cram into them. To subscribe, just email us at admin@bulletproofconsulting.ca and say ‘Sign Me Up’. Pretty much all of us can agree there are a zillion coaches in existence today who …