This post served as one of our handy bi-weekly newsletters, which are filled with as much insight and good business advice as we can cram into them. To subscribe, just email us at admin@bulletproofconsulting.ca and say ‘Sign Me Up’. Pretty much all of us can agree there are a zillion coaches in existence today who …
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OUR BLOG
Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
How To Build Your Personal Brand
The personal brand. If you’re like me it took a long time to figure out just what that actually means. And I’m in the business of creating brands. And judging from what I see on social media these days, a whole lot of people are still in the process of figuring it out. A lot …
Reputation Management
This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative insights into a wide range of business-related topics. If you would like to be on our newsletter list, simply send a quick email (with your name and your preferred email address) …
How a Mentor can be Invaluable
We often hear frequently the phrase, “Yeah but I don’t need a mentor” Or “You are my mentor”, (of course, we are not being paid.) And our favourite, “What exactly will you do for me that I can’t do for myself?” So let’s give you NINE Big Reasons why paying to have a mentor or …
An Alternative To Waiting For A Regime Change In America
A simple fact of life in America is that a great many of that government’s actions have done pitifully little to improve the fortunes of many entrepreneurial businesses in the US. The government boasts of record low unemployment, but the fact is that most of these are minimum wage jobs and only contribute marginally to …
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Make Your Expertise The Sales Star Of Your Business.
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …
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Effective Selling Part 1: Three Key Things You Need To Know
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, …
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Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?
Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …
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Effective Selling Part 3: Who do You Want to Sell To?
On the surface, this looks like a really obvious sales related question, doesn’t it? One that everybody has an answer to. Surprisingly, that is NOT the case with a great many companies…More than you might imagine, and especially with startups and almost all companies transitioning up from one growth tier to the next. We know …
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10 Communications Attributes That Can Help Create Good ROI
One of the best things about having several decades in the communications area of the business world is that you have, over time, the ability to see what has and has not worked in terms of effective messaging. So what you see here is a distillation of several of the elements that time and experience …
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