This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
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OUR BLOG
Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
Personal Touch in Your Business
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on …
Living in Harmony: Your Website & Your Social
Have you noticed the big war being waged over your website and your social in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. …
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
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Do You Hire Well?
Everyone complains about a lack of employee engagement these days. Yet, I have never met an incompetent person. EVER. Sure, I HAVE met angry people, disillusioned people, frustrated people and even people in the wrong jobs. But never has anyone ever been incompetent, lacked talent, started the day plotting how to screw everyone, and nor …
Reputation Management
If you are like us, and we believe that is very likely possible, you know the most valuable thing you own is your word. Similarly, the only thing worth pure gold in your business is its reputation. This is something a lot of people in business think about but don’t have much of a plan …
Wanna make a BIG Impact?
Go direct to the ACTS here at this link. There comes a point for most of us when we define our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us …
Change Your Thinking for the Better
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The …
The Essentials For Launching Or Refreshing Your Business
Developing or retooling ANY sized business is a lot of work. However, for small and medium-sized companies, even with the essential tools, the whole process can feel overwhelming. And it can cost a fair bit of money too. But all too often in this process, some of the things that are actually the most important …
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Some Expert Opinion On What Makes Communication Work.
I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …
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