My partner and I have been engaged in a protracted pissing contest over some of the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check our bio pictures to determine just how …
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Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
5 Smart Business Tips From The Great Bob Dylan
I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came …
How to Realistically Plan Your Upcoming Marketing Efforts
Lately, we have been working with a client and chatting with a few prospects and the whole topic of planning your marketing efforts has been, well, a very hot button, to say the least. Then each of us received a really cool infographic about a new product that has recently launched and that caused a lightbulb …
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Overcoming The Fallacy Of Instant Results
One of the things that happens, simply by virtue of spending your entire adult life in the communications industry, is you learn a hell of a lot about the mechanics of communication and the psychology of having the communications you create reach people effectively. Along with all this good learning comes a simple fact that …
Ruling Your World In 10 Easy Steps
This post served as one of our handy bi-weekly newsletters, which are filled with as much insight and good business advice as we can cram into them. To subscribe, just email us at admin@bulletproofconsulting.ca and say ‘Sign Me Up’. Pretty much all of us can agree there are a zillion coaches in existence today who …
How To Build Your Personal Brand
The personal brand. If you’re like me it took a long time to figure out just what that actually means. And I’m in the business of creating brands. And judging from what I see on social media these days, a whole lot of people are still in the process of figuring it out. A lot …
Reputation Management
This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative insights into a wide range of business-related topics. If you would like to be on our newsletter list, simply send a quick email (with your name and your preferred email address) …
How a Mentor can be Invaluable
We often hear frequently the phrase, “Yeah but I don’t need a mentor” Or “You are my mentor”, (of course, we are not being paid.) And our favourite, “What exactly will you do for me that I can’t do for myself?” So let’s give you NINE Big Reasons why paying to have a mentor or …
An Alternative To Waiting For A Regime Change In America
A simple fact of life in America is that a great many of that government’s actions have done pitifully little to improve the fortunes of many entrepreneurial businesses in the US. The government boasts of record low unemployment, but the fact is that most of these are minimum wage jobs and only contribute marginally to …
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Make Your Expertise The Sales Star Of Your Business.
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …
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