I regularly publish tips, tricks, and shortcuts covering all manner of business. With one objective. To inspire you with solid, tried and true ways about finding and keeping more profit in your business. Just for today, I will change gears a bit. Today is about managing your wayward emotions, thoughts and feelings. Over the last …
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Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
What IS Your Competitive Advantage?
Competitive Advantage??? What exactly is that, right? It’s the fundamental reason you are the awesome client magnet you are today! (or you will be shortly.) The other day, a dear friend called to ask for some direction on behalf of a ‘friend of a relative’ she was trying to advise. I listened to the entire …
Awaken Your Mojo
Last time we chatted, I mentioned reclaiming our MOJO and our profit money is about focusing on the Leadership of ourselves. It is about awakening ourselves from a deep sleep. Let me tell you a story. Last summer, I interviewed an investment advisor. Y’know the type. They advise you about how to plan your money …
How’s Your MOJO These Days?
Why on earth do I even care about the state of your MOJO, you ask? Because it is driving the state of your business and your life. Don’t believe me? Then let me share two stories and ask you an uncomfortable question. First Story A year ago, I met with a guy to explore some …
Do You FUSS over your Customers?
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a …
One Cure for Verbal Diarrhoea
What a provocative title. Verbal Diarrhoea. And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and …
Build Your Brand the Right Way
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
Personal Touch in Your Business
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on …
Living in Harmony: Your Website & Your Social
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The …
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past …
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