Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The …
Blog
OUR BLOG
Digitally speaking, blogging is the best way for us to share our insights into the way businesses are run and how they communicate. Please check back regularly as we update this blog page at least once a week with fresh insights and stories
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past …
Read more “Do You Market Yourself As An Upstanding Community Citizen?”
Do You Hire Well?
Everyone complains about a lack of employee engagement these days. Yet, I have never met an incompetent person. EVER. Sure, I HAVE met angry people, disillusioned people, frustrated people and even people in the wrong jobs. But never has anyone ever been incompetent, lacked talent, started the day plotting how to screw everyone, and nor …
Reputation Management
If you are like us, and we believe that is very likely possible, you know the most valuable thing you own is your word. Similarly, the only thing worth pure gold in your business is its reputation. This is something a lot of people in business think about but don’t have much of a plan …
Wanna make a BIG Impact?
Go direct to the ACTS here at this link. There comes a point for most of us when we define our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us …
Change Your Thinking for the Better
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The …
How Shall I Spend My Almost Zero $$$ Marketing Budget?
Did I get your attention with this wonky title? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as but one …
Read more “How Shall I Spend My Almost Zero $$$ Marketing Budget?”
Finding The Time
In the last post, I told you about my laptop trials and tribulations. Update: it took sixteen days to be reconnected to the Borg finally. Thank you to all of you who wrote in or called me with your thoughts and words of advice. I sent a ‘lovely’ letter to the president of the Canadian …
Simple Processes: A Real Life Example
You have heard us say several times now that there are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, we want to highlight how NOT having simple processes can destroy …
Finding & Achieving The Totality Of Your Vision
My 19-year stint in the ad agency business was not without its share of sabbaticals. I worked for seven different agencies during that period. Sometimes I would change jobs within a few months. Other times it would take longer. Doug Fisher: Crazy Like A Fox Doug Fisher is a photographer. He is half native Canadian. …