Have you noticed the big war being waged over your website and your social in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. …
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
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Wanna make a BIG Impact?
There comes a point for most of us when we define and flesh out our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us will get it and some of …
Change Your Thinking for the Better
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The …
The Essentials For Launching Or Refreshing Your Business
Developing or retooling ANY sized business is a lot of work. However, for small and medium-sized companies, even with the essential tools, the whole process can feel overwhelming. And it can cost a fair bit of money too. But all too often in this process, some of the things that are actually the most important …
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Some Expert Opinion On What Makes Communication Work.
I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …
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How Shall I Spend My Almost Zero $$$ Marketing Budget?
I hope I got your attention with such a wonky title. Because I get this question a lot. And I want to answer it in a forthright way. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as but one (important) piece …
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Finding The Time
In the last post, I told you about my laptop trials and tribulations. Update: it took sixteen days to be reconnected to the Borg finally. Thank you to all of you who wrote in or called me with your thoughts and words of advice. I sent a ‘lovely’ letter to the president of the Canadian …
Simple Processes: A Real Life Example
You have heard us say several times now that there are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, we want to highlight how NOT having simple processes can destroy …
The Critical Importance Of Testimonials In B To B Branding
Client testimonials have always been important in consumer advertising, and they tend to be used in very interesting ways. In my ad agency career, (the 70s & 80s), working for companies like Procter and Gamble, and Hunt Wesson and Mars, we made use of them quite a bit and achieved very strong results with them. …
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