Why on earth do I even care about the state of your MOJO, you ask? Because it is driving the state of your business and your life. Don’t believe me? Then let me share two stories and ask you an uncomfortable question. First Story A year ago, I met with a guy to explore some …
Do You FUSS over your Customers?
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a …
One Cure for Verbal Diarrhoea
What a provocative title. Verbal Diarrhoea. Yet you know and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating …
Personal Touch in Your Business
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on …
Living in Harmony: Your Website & Your Social
Have you noticed the big war being waged over your website and your social in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. …
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
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Wanna make a BIG Impact?
There comes a point for most of us when we define and flesh out our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us will get it and some of …
Change Your Thinking for the Better
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The …
The Essentials For Launching Or Refreshing Your Business
Developing or retooling ANY sized business is a lot of work. However, for small and medium-sized companies, even with the essential tools, the whole process can feel overwhelming. And it can cost a fair bit of money too. But all too often in this process, some of the things that are actually the most important …
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Some Expert Opinion On What Makes Communication Work.
I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …
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