We have a lot
to say about
business and
how people
can always make
theirs better.
I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …
Read more “Some Expert Opinion On What Makes Communication Work.”
I hope I got your attention with such a wonky title. Because I get this question a lot. And I want to answer it in a forthright way. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as but one (important) piece …
Read more “How Shall I Spend My Almost Zero $$$ Marketing Budget?”
Every so often we will publish a blog that started its life as part of our bi-weekly newsletter series. This is one of them. If you find it interesting and would like to be on our mailing list, just email us at admin@bulletproofconsulting.ca and say Sign Me Up. It doesn’t get any simpler than that. …
Client testimonials have always been important in consumer advertising, and they tend to be used in very interesting ways. In my ad agency career, (the 70s & 80s), working for companies like Procter and Gamble, and Hunt Wesson and Mars, we made use of them quite a bit and achieved very strong results with them. …
Read more “The Critical Importance Of Testimonials In B To B Branding”
Football is a sport that a lot of people (including Charlene) view as an almost primitive game. They criticize it for how it is so testosterone filled, too easy to get hurt, and can cause damage to the brain. In high school, I was a football jock for a while until I got creamed by …
For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of …
My partner and I have been engaged in a protracted pissing contest over some of the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check our bio pictures to determine just how …
I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came …
Lately, we have been working with a client and chatting with a few prospects and the whole topic of planning your marketing efforts has been, well, a very hot button, to say the least. Then each of us received a really cool infographic about a new product that has recently launched and that caused a lightbulb …
Read more “How to Realistically Plan Your Upcoming Marketing Efforts”