Do you remember in January when I invited you to join me in the Random Acts of Business Kindness? During 2019, I have posted a RAofBK — every single month. Some of you have joined with me, some of you rolled your eyes and still, others watched from the sidelines. We have come to the …
Are Your Employees Your Greatest Assets?
How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have …
Emotions, Thoughts and Feelings
I regularly publish tips, tricks, and shortcuts covering all manner of business. With one objective. To inspire you with solid, tried and true ways about finding and keeping more profit in your business. Just for today, I will change gears a bit. Today is about managing your wayward emotions, thoughts and feelings. Over the last …
Build Your Brand the Right Way
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
Living in Harmony: Your Website & Your Social
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The …
How Shall I Spend My Almost Zero $$$ Marketing Budget?
Did I get your attention with this wonky title? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as but one …
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The Magic Formula For Just About Everything
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of …
Make Your Expertise The Sales Star Of Your Business.
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …
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