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Brand Engineering

People, People, People Part 1

By Charlene Norman

  It is now six months of living with this pandemic and doing things differently. Lately, I have been doing a bunch of interviews on my favourite topic. People Leadership. So, this entire month, I will share some of the things I firmly believe, I personally have had awesome hardcore results with and that I …

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How Responsible Do You Feel About Your Business?

By Charlene Norman

Most of us are well aware of Ellen DeGeneres. Y’know, the very creative TV personality who has a huge empire built on gentle humour, amazing dancing and a ‘be kind’ ethos. Her business longevity stats are awesome too. Almost twenty years, 3,000 episodes, and over 1,000 staff members. So, have you heard that her show …

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Does Your Prospecting Fit the Times?

By Charlene Norman

These COVID times have sharpened our thinking, haven’t they? With less free cash to spare, just about all of us are paying closer attention to the products/services we buy and to how we get pitched. Because wasting money or making a big mistake is simply not allowed right now. And for those of us pitching …

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Business IS Personal. Solid Relationships Matter

By Charlene Norman

Solid relationships with your people build massive ROIs.  Y’know how I constantly go on about how business is Personal? And Personal means People? People. Not data and not tech? I want to share something that happened this week. A bit of background More than twenty years ago, I began building my ultimate dream team. A …

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How Goes Your Networking These Days?

By Charlene Norman

When COVID hit, I struggled with Networking in the virtual world. The old ways of ‘press the flesh’ and ’60 second sound bites’ fell completely flat. I could see how precious little was resonating in the zoom rooms because simply migrating stale practices to a virtual environment is ineffective on so many levels. I needed …

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What Are Your Core Values?

By Charlene Norman

I want to share a common and recurrent theme I see as I help business owners grapple with their Post-COVID Success Plans. Personal Values. What are your core values and what exactly do you stand for? In the current environment, we are all finding that trying to get someone to take a look at our …

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Where is Your FOCUS Right Now?

By Charlene Norman

Have you noticed in all the excitement of getting back to work and making money, or just adjusting to the new normal, your to-do list has become super long? And you’re still feeling overwhelmed with everything and wondering how on earth you can get this stuff done? Please let me give you some friendly advice. …

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Your Head, Your Heart, Your Hands

By Charlene Norman

No, I have not gone woo-woo with a title about your head, your heart and your hands. As we are finally inching our way out of the lockdown clutches of the pandemic, I think we can all agree that not only is our world as we knew it, forever changed, but so too is our …

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Now, Is the time to Create the Future

By Charlene Norman

Let’s create the future.  NOW! When COVID became a reality for us in mid-March, I made an abrupt shift in my business. I began preaching to anyone and everyone, ‘Stay in front of your customers and tribe. Let them know you are there. Let them know you are a human with emotions too.’ I even …

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What Kind of Work-Life Balance Choice will You Make?

By Charlene Norman

I am on a quest to devour as much information about all the trends that are impacting our new reality. Today, I thought I would share the work-life balance trend.  In two parts.  The remote working or work from home trend and the worry/anxiety trend. Here is a snippet from a recent study conducted by …

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