Reputation Management

If you are like us, and we believe that is very likely possible, you know the most valuable thing you own is your word.  Similarly, the only thing worth pure gold in your business is its reputation.  This is something a lot of people in business think about but don’t have much of a plan …

Some Expert Opinion On What Makes Communication Work.

I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …

Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?

Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …