Some Expert Opinion On What Makes Communication Work.

I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …

Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?

Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …

The Five Most Important Words In Any Business Marketing Vocabulary

  There are literally hundreds of thousands if not millions of different types of business in the world today. Some compete in the same areas and some are alone in their marketplaces. But one of the single most important aspects that all businesses share is simply this. They all need customers to survive. Businesses are …