How Do YOU View Failure?

Over the past month, I have been dealing with a couple of clients who have an abject fear of Failure. The kind that follows the path of ‘if that doesn’t happen, I will have lost everything, gained nothing, and be seen by all as worthless.’ Most human beings have these thoughts at points in their …

Build Your Brand the Right Way

This pictorial masterpiece explains the two kinds of tools necessary to build your Brand.  Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …

Are You An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.   This past seven …