Over the past month, I have been dealing with a couple of clients who have an abject fear of Failure. The kind that follows the path of ‘if that doesn’t happen, I will have lost everything, gained nothing, and be seen by all as worthless.’ Most human beings have these thoughts at points in their …
Does Your Prospecting Fit the Times?
These COVID times have sharpened our thinking, haven’t they? With less free cash to spare, just about all of us are paying closer attention to the products/services we buy and to how we get pitched. Because wasting money or making a big mistake is simply not allowed right now. And for those of us pitching …
What Are Your Core Values?
I want to share a common and recurrent theme I see as I help business owners grapple with their Post-COVID Success Plans. Personal Values. What are your core values and what exactly do you stand for? In the current environment, we are all finding that trying to get someone to take a look at our …
Strategic Thinking: Your IMPACT
The other day, I had an ah-ha moment. Strategic thinking is misunderstood. Let’s change that, now. Lately, I have been spending a lot of time counselling clients and writing about the importance of having your own WHY. (Besides keeping you focussed and moving forward, it helps you stay positive on your worst days, ensures …
Your Worldwide View: Where to Begin?
After my blog about the Bionic Company, the most common response was, “Great Char. But how the hell do I translate what I do into a worldwide view of WHY and what do you mean, communicate?” Let’s talk about your WHY And then let’s chat about a few ways you can proselytize it throughout your …
There is a Fresh Business Breeze A-Blowing
In the last week of August 2005, Hurricane Katrina as a Category 5 made landfall on Florida and Louisiana. The catastrophic damage it left mainly in the city of New Orleans and the surrounding areas was unimaginable and horrifying. One of the biggest uproars at the time was the inactivity and ill-preparedness of the FEMA …
Want more Profit Money? Awaken Your Mojo
Last time we chatted, I mentioned reclaiming our MOJO and our profit money is about focusing on the Leadership of ourselves. It is about awakening ourselves from a deep sleep. Let me tell you a story. Last summer, I interviewed an investment advisor. Y’know the type. They advise you about how to plan your money …
Do You FUSS over your Customers?
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a …
Build Your Brand the Right Way
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
Are You An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …