The other day, I had an ah-ha moment. Strategic thinking is misunderstood. Let’s change that, now. Lately, I have been spending a lot of time counselling clients and writing about the importance of having your own WHY. (Besides keeping you focussed and moving forward, it helps you stay positive on your worst days, ensures …
Your Worldwide View: Where to Begin?
After my blog about the Bionic Company, the most common response was, “Great Char. But how the hell do I translate what I do into a worldwide view of WHY and what do you mean, communicate?” Let’s talk about your WHY And then let’s chat about a few ways you can proselytize it throughout your …
There is a Fresh Business Breeze A-Blowing
In the last week of August 2005, Hurricane Katrina as a Category 5 made landfall on Florida and Louisiana. The catastrophic damage it left mainly in the city of New Orleans and the surrounding areas was unimaginable and horrifying. One of the biggest uproars at the time was the inactivity and ill-preparedness of the FEMA …
Want more Profit Money? Awaken Your Mojo
Last time we chatted, I mentioned reclaiming our MOJO and our profit money is about focusing on the Leadership of ourselves. It is about awakening ourselves from a deep sleep. Let me tell you a story. Last summer, I interviewed an investment advisor. Y’know the type. They advise you about how to plan your money …
Do You FUSS over your Customers?
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a …
Build Your Brand the Right Way
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
Are You An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
Do You Hire Well?
Everyone complains about a lack of employee engagement these days. Yet, I have never met an incompetent person. EVER. Sure, I HAVE met angry people, disillusioned people, frustrated people and even people in the wrong jobs. But never has anyone ever been incompetent, lacked talent, started the day plotting how to screw everyone, and nor …
The Real Utility of Social Media
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just …
Make Your Expertise The Sales Star Of Your Business.
This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, …
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