Build Your Brand the Right Way

This pictorial masterpiece explains the two kinds of tools necessary to build your Brand.  Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …

Are You An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.   This past seven …

Do You Hire Well?

Everyone complains about a lack of employee engagement these days. Yet, I have never met an incompetent person.  EVER. Sure, I HAVE met angry people, disillusioned people, frustrated people and even people in the wrong jobs. But never has anyone ever been incompetent, lacked talent, started the day plotting how to screw everyone, and nor …