Do You Market Yourself As An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.  This past seven …

Do You Hire Well?

Everyone complains about a lack of employee engagement these days. Yet, I have never met an incompetent person.  EVER. Sure, I HAVE met angry people, disillusioned people, frustrated people and even people in the wrong jobs. But never has anyone ever been incompetent, lacked talent, started the day plotting how to screw everyone, and nor …

Some Expert Opinion On What Makes Communication Work.

I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …

Finding The Time

In the last post, I told you about my laptop trials and tribulations.  Update:  it took sixteen days to be reconnected to the Borg finally.  Thank you to all of you who wrote in or called me with your thoughts and words of advice. I sent a ‘lovely’ letter to the president of the Canadian …