How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
The 10 Commandments Business of Communication
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend …
A Consistent Voice Is Critical To Reflecting A Consistent Brand
A consistent voice. THAT is one of the most effective ways to be sure your company’s message is getting through. A consistent voice is the most powerful way to speak to your prospects about your brand. From the content on your web site and blogs to the copy in your trade ads, sales letters …
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“Without A Solid Strategy You Ain’t Going Anywhere” (Jerry Goodis)
One of the key lessons many companies are learning about marketing in today’s world has to do with the simple fact that good communication always starts with a solid communications strategy. And the first step in this process is understanding is that every product or service category will have an approach to their customers and …
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