Are You An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.   This past seven …

“Without A Solid Strategy You Ain’t Going Anywhere” (Jerry Goodis)

One of the key lessons many companies are learning about marketing in today’s world has to do with the simple fact that good communication always starts with a solid communications strategy. And the first step in this process is understanding is that every product or service category will have an approach to their customers and …