You have tons of things coming at you right now. We all do. And every one of us is unmoored. I am popping in to share three ideas guaranteed to give you some relief. The first idea is to stay calm. Emotion will not change anything. It is essential the panic, fear, and stress do …
Are Your Employees Your Greatest Assets?
How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have …
Personal Touch in Your Business
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on …
Find The Time, Finally Take Action
Is our problem finding the time? Or finally, take action? In the last post, I told you about my laptop trials and tribulations. Update: it took sixteen days to be reconnected to the Borg finally. Thank you to all of you who wrote in or called me with your thoughts and words of advice. I …
Reflections On The State Of Online Marketing
For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …
5 Smart Business Tips From The Great Bob Dylan
I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came …
Customers: The Thing Businesses Can’t Live Without
This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative insights into a wide range of business-related topics. If you would like to be on our newsletter list, simply send a quick email (with your name and your preferred email address) …
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The 10 Commandments Business of Communication
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend …
Stay Stuck In The Past Or Prepare For The Future
When Charlene and I decided to create a business management partnership together we spent a lot of time talking about how we wanted that business to be seen. On the surface, when you put a highly experienced business analyst and a highly experienced marketing and communication person together, you end up somewhere in the spectrum …
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“Without A Solid Strategy You Ain’t Going Anywhere” (Jerry Goodis)
One of the key lessons many companies are learning about marketing in today’s world has to do with the simple fact that good communication always starts with a solid communications strategy. And the first step in this process is understanding is that every product or service category will have an approach to their customers and …
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