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Digital Advertising

Putting Digital Advertising Into Perspective

By Charlene Norman

Every Sunday morning with very few exceptions I get an email from Bob Hoffman, one of the world’s foremost contrarians and he tells me what he has found out about the digital marketing industry that week.  It’s never good news and believe me when I tell you that Bob would be the first one to …

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Why Your Social Media Does NOT Work

By Charlene Norman

I finally figured it out. After much curiosity and study. And yes after wasting nearly twenty thousand dollars of my own hard-earned money. I finally figured out why social media works for some and does not work for others. I have proven it in my own life and anecdotally in my clients’ lives. If you …

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