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Digital Marketing

Living in Harmony: Your Website & Your Social

By Charlene Norman

Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The …

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Reflections On The State Of Online Marketing

By Charlene Norman

For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …

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Social Media Marketing is a Huge Gamble

By Charlene Norman

At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and …

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Putting Digital Advertising Into Perspective

By Charlene Norman

Every Sunday morning with very few exceptions I get an email from Bob Hoffman, one of the world’s foremost contrarians and he tells me what he has found out about the digital marketing industry that week.  It’s never good news and believe me when I tell you that Bob would be the first one to …

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Why Your Social Media Does NOT Work

By Charlene Norman

I finally figured it out. After much curiosity and study. And yes after wasting nearly twenty thousand dollars of my own hard-earned money. I finally figured out why social media works for some and does not work for others. I have proven it in my own life and anecdotally in my clients’ lives. If you …

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