Build Your Brand the Right Way

This pictorial masterpiece explains the two kinds of tools necessary to build your Brand.  Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …

Are You An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.   This past seven …

Customers: The Thing Businesses Can’t Live Without

This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative insights into a wide range of business-related topics. If you would like to be on our newsletter list, simply send a quick email (with your name and your preferred email address) …