Build Your Brand the Right Way

This pictorial masterpiece explains the two kinds of tools necessary to build your Brand.  Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …

Do You Market Yourself As An Upstanding Community Citizen?

How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers.  Have wickedly simple processes.  And are upstanding community citizens.  This past seven …

Some Expert Opinion On What Makes Communication Work.

I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …

Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?

Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …