This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As …
Living in Harmony: Your Website & Your Social
Have you noticed the big war being waged over your website and your social in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. …
Do You Market Yourself As An Upstanding Community Citizen?
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the Bullet Proof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven …
Read more “Do You Market Yourself As An Upstanding Community Citizen?”
Change Your Thinking for the Better
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The …
The Essentials For Launching Or Refreshing Your Business
Developing or retooling ANY sized business is a lot of work. However, for small and medium-sized companies, even with the essential tools, the whole process can feel overwhelming. And it can cost a fair bit of money too. But all too often in this process, some of the things that are actually the most important …
Read more “The Essentials For Launching Or Refreshing Your Business”
Some Expert Opinion On What Makes Communication Work.
I have been a professional communicator for a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large and small direct clients and for startups. The best part of all this, as any creative person will tell you, is that every day is a whole …
Read more “Some Expert Opinion On What Makes Communication Work.”
Finding & Achieving The Totality Of Your Vision
My 19-year stint in the ad agency business was not without its share of sabbaticals. I worked for seven different agencies during that period. Sometimes I would change jobs within a few months. Other times it would take longer. Doug Fisher: Crazy Like A Fox Doug Fisher is a photographer. He is half native Canadian. …
How to Realistically Plan Your Upcoming Marketing Efforts
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us. …
Read more “How to Realistically Plan Your Upcoming Marketing Efforts”
Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?
Thirty years ago, our world was so much simpler. Even companies who really wanted to ‘breakthrough’ could do it with one big idea and then milk it for quite a while. And that stuff worked like gangbusters. But things have changed … Today there is a whole different set of rules, more media choices than …
Read more “Effective Selling Part 2: If You’re Not An Expert, What The Heck Are You?”
10 Communications Attributes That Can Help Create Good ROI
One of the best things about having several decades in the communications area of the business world is that you have, over time, the ability to see what has and has not worked in terms of effective messaging. So what you see here is a distillation of several of the elements that time and experience …
Read more “10 Communications Attributes That Can Help Create Good ROI”