The world of tech is quite bizarre. Even to a techie. Definitely to a non-techie. As a resident Luddite (non-techie), I want to spend some time this month sharing things I just happened to stumble upon. “This site is not safe!” Depending on the firewalls or security protections you have, you might see this error …
Take a Stand!
I want to encourage you to take a stand! To climb onto your soapbox! Huh? Let me show you how it makes you stand up and stand apart from all your competition. Remember a couple of years ago, when we were in the middle of the election season? Well, one sunny day, an older gentleman …
Joint Venture: Marketing? Sales? Scams?
I don’t have to tell you that the pandemic decimated the income streams of so many businesses. And in the mad scramble to keep money coming in, you might have encountered or heard increasing use of an old term. Joint Ventures. As in, let’s do a joint venture together and find us some money. Today, …
Does Your Prospecting Fit the Times?
These COVID times have sharpened our thinking, haven’t they? With less free cash to spare, just about all of us are paying closer attention to the products/services we buy and to how we get pitched. Because wasting money or making a big mistake is simply not allowed right now. And for those of us pitching …
Do You FUSS over your Customers?
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a …
Personal Touch in Your Business
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on …
Living in Harmony: Your Website & Your Social
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The …
Got An Almost Zero $$$ Marketing Budget?
Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as …
Reflections On The State Of Online Marketing
For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …
Plan Your Upcoming Marketing Efforts
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us. …