Competitive Advantage??? What exactly is that, right? It’s the fundamental reason you are the awesome client magnet you are today! (or you will be shortly.) The other day, a dear friend called to ask for some direction on behalf of a ‘friend of a relative’ she was trying to advise. I listened to the entire …
One Cure for Verbal Diarrhoea
What a provocative title. Verbal Diarrhoea. And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and …
Reflections On The State Of Online Marketing
For the past year or so I have been commenting about online marketing mainly through channels like social media and all the various forms of content management. My main view has been that while all this activity may seem like it’s worthwhile, for a lot of businesses, who have had a few years to experiment …
The Real Utility of Social Media
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just …
Effective Selling Part 1: Three Key Things You Need To Know
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse that with some observations about communication and reputation management. Because we believe that is the best way to help you shape or retool your sales strategies and approaches. And yes, …
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